NMC / MRO licence
eligibility checker.
Four-question check to determine whether you need a UAE Media Regulatory Office (formerly NMC) influencer licence and what the application pathway looks like. Indicative only.
Do you do paid promotional content?
Any sponsored posts, brand deals, paid product placement, paid endorsements?
Do you operate in or from the UAE?
Do you have a UAE commercial licence?
Annual promotional revenue (AED)?
About the NMC/MRO influencer framework.
The UAE\'s National Media Council (now succeeded by the Media Regulatory Office, MRO) requires influencers with paid promotional activity in the UAE to hold an influencer permit. The requirement is triggered by monetisation, not follower count.
Non-compliance risks: enforcement action, content removal, platform-level restrictions, and brand-side reputational risk for the brands you partner with.
Cybercrime Law Decree-Law 34/2021 overlays additional content prohibitions, defamation provisions and platform-cooperation obligations on all content (paid or organic).
Speak to Neo Legal\'s Creator & Influencer team for full licensing setup.
Need specialist counsel?
Senior counsel only. Direct engagement with the partner who will run your matter.
Creator & Influencer Practice →